These are pretty slick looking—I’d expect nothing less from Apple.
I think the big thing for most people will not be the audio quality, but to switch audio seamlessly between your iPhone, iPad and Mac. If you’re already that deep into Apple’s ecosystem a $549 headset is probably not something you’d hesitate about.
For what it’s worth I’ve been surprised by how well my Jabra earbuds switch between my Mac and my Google Pixel. I’d expect the AirPods Max to be perfect though.