Just incase you’re looking to drop $1,300 on a scooter, Bird is now offering their BirdOne scooters for purchase. It includes Bird Service Center and a Free Rides Package, although I’m unsure what those mean.
I’m curious what the go-to market strategy is here?
From the specs alone this design clearly advantageous for commercial use—at the expense of consumer features. No consumer needs a 30-mile range. Also most won’t want a fixed neck. It’s going to be a pain if you can’t fold it down when you get home or get on the train.
And then there’s the price $1,299 seems outrageously expensive when the better consumer options—from Segway and such are in the $500-to-$800 range. There are e-bikes cheaper and better suited for most consumers.
Even the high-end Van Moof e-bikes aren’t too much farther away in price.
Yeah, doesn’t make a lot of sense to me. I’m not the buyer though. Most of the people living in Silicon Valley could probably find $1,299 by rummaging around in their couch.
